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Effective Communication Using

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Copyright 1998 Steven Schatz, San Francisco, CA

To Dad, with love.
Here I stand with my piccolo.

Table of Contents

  1. The Big Meatball
  2. The Dumber Wins Principle
  3. The WoW factor and the Ragtime Syndrome
  4. Take It to a Virgin
  5. The End of the Story or What's on the Menu
  6. Remember the Speaker
  7. The Media Is the Message
  8. Design is a Process
  9. The Meat is in the Motion
  10. The Power of What ifs
  11. Different Strokes for Different Folks or Know Your Audience
  12. Idea Clusters and the Big So What
  13. What Gets Stuck in their Head: The Mysterious Audience
  14. Lead with your chin or Lose the Voila